PR: What’s the Difference Between Public Relations & a Press Release?

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DON’T KNOW YOUR PRESS RELEASE FROM YOUR PUBLIC RELATIONS? By the time you read this you’ll understand perfectly. What is a Press Release? I hope you enjoy time travel cos we’re about to head back to the Wild West in 1906. Until this time, there was no such thing as a press release and there were no plans to create one. Ivy Ledbetter Lee–publicity expert–was working with the Pennsylvania Railroad. In fact, they were his … Read more…

How to Get Your Press Release Into Google News

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GETTING YOUR PRESS RELEASE INTO GOOGLE NEWS is one way to ensure its syndication to all the RSS feed monitors that top bloggers and journalists use to keep track of news in their niches. You can get your press release into Google News and ensure it comes up on influencers’ radars by ensuring you write a good press release that generates interest, even if you release it through one of the free press release sites. … Read more…

Ultimate List of Free Press Release Sites

FREE PRESS RELEASE SITES are the subject of much debate. Some say they are just regurgitating internet sludge, others say they are a legitimate means to an end. Personally, as a press release writer, I have had to refuse work from people who don’t understand how and why press releases work and ask me to write an entire news release about an affiliate site they own that links to a coffee machine, or about an … Read more…